Tips For Effective Local Internet Marketing To Make More Sales

If you own a local brick and mortar business and you want to utilize local internet marketing to increase the amount of customers buying your products or services then this article is definitely for you. The internet can be a very effective marketing tool for your business if your marketing plan is implemented correctly, however it can be a fairly expensive learning curve if you are not sure what exactly you are doing.

Local Internet Marketing Using SEO or Search Engine Optimization

Search engines have changed dramatically when it comes to ranking a local web presence. A few years ago it was fairly easy to get your businesses website to be listed in the top three positions of the search engines, with just a fair amount of work optimizing your website for specific keywords. Basic SEO or search optimization would consist of making sure that the title tag of the site had specific keywords that would appeal to your target market. The same key word would also be used in the description and throughout the content of the page. The keyword would also need to be used in any images on the page itself. This process would be followed throughout the site on individual keywords that pertain to that businesses local internet marketing strategy. Nowadays in order for a local business to get top rankings in the search engines it is critical that getting your business is listed on Google places as part of your local internet marketing strategy.

Local Internet Marketing With Google Places

Google places is actually a very cool tool for local business to utilize for your local internet marketing strategy and here is how it works. Google has aggregated information about local businesses from all over the internet and has made it available for searchers through search as well as mobile devices. Well cover mobile here in just a minute. One very cool feature that helps local business is that you don't even need a website to be featured on Google. The weird part is that only about twenty six percent of local business owners at the time of this article are using their places page in their local internet marketing strategy and what is even more shocking is that eighty percent yes, eighty percent of local searches are people wanting to buy right now.

Local Internet Marketing With Mobile

Once your business is listed on the places page your business will be available for mobile searches. What this means is that when someone on a smart phone enters a certain key phrase let's say coffee, they are going to get a listing of coffee shops within a certain geographic location. Not only that but they will be able to get directions to that location they choose either by foot or by driving. This is why places and mobile are a critical part of your local internet marketing strategy.